A visit tells more than a 1000 report pages and pictures. Seeing retail in action in Japan will give you a lasting insight.
We organise market tours to the main spots, set and host meetings with relevant industry players, Japanese customer.

Market Tours > Diving into retail in Japan

1) analysis of market structure & segmentation
2) determination of market area & latest trends
3) definition of tour highlights and places to visit
4) competitor analysis (may include meetings)
5) target consumer analysis (may include interviewing)
6) tour hosting and travel arrangements

> can include product testing with Japanese consumers (upon request)

Specific requests for market tours may be added:
1) ____________________________________________________
2) ____________________________________________________
3) ____________________________________________________
4) ____________________________________________________
5) ____________________________________________________
6) ____________________________________________________
7) ____________________________________________________
8) ____________________________________________________

Market Tours & Industry Insights may include a prior Market Analysis & Industry Research and/or Marketing Strategy & Branding Concept

Project Term: delivery usually in 3-4 weeks, depending on type of tour and level of difficulty
Questions? Feel free to contact us